Frosty Games Mini
2025
Frosty Mini is a bite-sized showcase spotlighting cool sh*t made in ANZ during December.
This showcase is mini, but it’s announcements are mighty!
2025 was the first year the Mini showcase and Steam event ran and I was tasked with designing the Mini Brand for it’s debut year and setting the tone for Frosty Mini events to follow.
Client
Frosty Games Fest
Year
2025
Logo and Keyart
We wanted Frosty Mini to feel summery while also visually communicating that this was a smaller event than the June showcase. I wanted this brand design to act as a contrast to June so that viewers and devs could easily visually distinguish between both events. If June was blue and frosty (badum-tish), Mini would be orange and summery. And so, if Frosty Games Fest was a flashy loungeroom console, Frosty Mini was a slick, miniature pocket game that you could chill out with on the beach.
Logo Re-works
The ‘Mini’ pocket console went through many iterations, and took about 12+ sketches for the team to land on an idea. The design came about after researching every possible pint-sized device, from the PS Vita to the Pokemon walker step counters and smashing several designs together to create something we felt was ‘Frosty’.
This was then paired with a wavvy orange checkerboard background to distinguish itself from our June Jibbit pattern.
Steam Event
Assets created for the 2025 Steam event. Each showcase has a corresponding Steam event showcasing games included in the showcase, recently released ANZ titles, and showcase alumni with significant marketing beats. Assets include the event page capsules, sponsor assets, banners, and a special badge for participating developers to put on their games Steam Page.
