Paperville Panic/Paper Fire Rookie

Logo + Visual Identity


While working on Paperville Panic, Lucy was responsible for creating the game's visual identity, logos and branding, including convention booths and merchandise.

The logo for Paperville Panic needed to communicate the turmoil the once peaceful craft town now was enduring, due to some levels not being strictly firefighter theme, it was decided that the logo would communicate chaos, rather than flame and fire.

Once the logo was completed, these themes were carried over into all other branding for the project and were successfully implemented across convention banners, the game's Steam page, advertisements, icons, and anywhere else Paperville Panic needed to make an impact.


Logo + Visual Identity


40 Hour Famine 2016

Social Media Assets, Illustration, Design

World Vision Australia

In 2016 in collaboration with World Vision Australia, Lucy created the Instagram assets for the World Vision 40 Hour Famine campaign. In total over 150 tiles were created for the campaign, several banner ads were produced, as well as other marketing assets.

At Ultimerse, Lucy was responsible for a multitude of design work.

From creating the initial branding, stationary, to establishing the style guide

of the studio.

The Ultimerse logo needed to be a design that worked with the unique name of the studio. At the time the studio wanted something modern, versatile, and reminiscent of space. The logo also needed to work in both the business world and the gaming world.

Thus the Ultimerse UFO was born. 

After much deliberation, the signature orange was chosen as the company colour to further stand out from the business crowd and to look contemporary amongst other game studios.



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